Senior Director, Lifecycle & Retention Marketing

<section class="show-more-less-html" data-max-lines="5"> <div class="show-more-less-html__markup show-more-less-html__markup--clamp-after-5 relative overflow-hidden"> Are you a world-class growth leader with a proven track record of scaling customer lifetime value (LTV) across global digital products? At Kape Technologies, we&#x2019;re building the future of cybersecurity and consumer privacy through a diverse portfolio of privacy and security brands, including ExpressVPN, ExpressKeys, ExpressMailGuard, ExpressAI, Identity Defender, CyberGhost, Private Internet Access, EventVPN and Holiday.com.<br><br>We&#x2019;re looking for a VP / Director of Lifecycle &amp; Retention Marketing to own and scale the global lifecycle and retention engine across this portfolio as we expand into new markets and B2B opportunities. In this high-impact role, you&#x2019;ll operate at the intersection of growth, product, and data, leading a high-performing team to shape how millions of users and businesses engage with and stay loyal to our products&#x2014;while driving Kape&#x2019;s evolution into a top global cybersecurity company.<br><br>You will lead a team of ~20 across CRM, lifecycle, pricing, and CRO, defining the next generation of retention through AI-driven personalization, advanced experimentation, and world-class customer journeys.<br><br>What You&#x2019;ll Own<br><br>Define &amp; Scale the Lifecycle Growth Strategy<br><br>Own the end-to-end lifecycle marketing strategy across all brands, with a clear mandate to maximize LTV, reduce churn, and accelerate revenue growth. Build and execute a global roadmap spanning onboarding, engagement, renewal, upsell, and winback.<br><br>Lead a Best-in-Class Retention Organization<br><br>Build, scale, and inspire a high-performing team of ~20 across CRM, lifecycle marketing, and CRO. Develop strong leadership layers, elevate talent, and foster a culture of accountability, experimentation, and impact.<br><br>Own Monetization &amp; Pricing Strategy<br><br>Drive the evolution of pricing, packaging, and monetization levers across multiple products. Partner closely with Product and Finance to optimize subscription models, promotions, add-ons, and upgrade paths that maximize long-term customer value.<br><br>Drive AI-Powered CRM &amp; Personalization<br><br>Leverage cutting-edge CRM platforms and AI-driven tools to deliver highly personalized, data-driven customer experiences at scale. Continuously evolve segmentation, targeting, and automation strategies.<br><br>Optimize the End-to-End Customer Journey (CRO &amp; Lifecycle)<br><br>Own the intersection of conversion rate optimization (CRO) and lifecycle marketing, ensuring seamless, high-converting user journeys across all touchpoints&#x2014;from onboarding through renewal.<br><br>Build a Unified Retention Ecosystem<br><br>Partner cross-functionally with Product, Customer Success, Data, and Engineering to create a cohesive retention and monetization engine. Align incentives, roadmaps, and execution to deliver business impact.<br><br>Champion Data-Driven Growth<br><br>Establish best-in-class analytics and experimentation frameworks. Deeply understand and optimize key metrics including churn, resurrection, winback, upsell, renewal rates, and LTV.<br><br>Hands-On Leadership in a Scaling Environment<br><br>Operate as both a strategic leader and an execution partner&#x2014;comfortable rolling up your sleeves to unblock teams, launch initiatives, and drive results, especially in a high-growth or smaller company environment.<br><br>What We&#x2019;re Looking For<br><br><ul><li>8&#x2013;10+ years of experience in lifecycle, retention, or growth marketing within high-scale digital, SaaS, or cybersecurity businesses</li><li>Proven track record of driving LTV growth, reducing churn, and scaling monetization</li><li>Leadership experience managing teams of 10+, with the ability to build and scale organizations</li><li>Deep expertise in CRM, lifecycle marketing, experimentation (CRO), and retention strategy</li><li>Strong experience with pricing and subscription monetization models</li><li>Familiarity with AI-driven marketing tools, automation, and advanced segmentation</li><li>Highly data-driven, with strong analytical and experimentation capabilities</li><li>Hands-on operator who can execute as well as lead</li><li>Exceptional cross-functional collaborator across Product, Sales, Data, and Customer teams</li><li>Clear, compelling communicator who can align and inspire at all levels<br><br></li></ul><strong>Before you apply<br><br></strong><ul><li>At the moment, we do not sponsor visas in the EU. For Hong Kong, we require at least two years of working experience and a university degree in a related field. For Singapore and the UK, we can only sponsor visas for mid-career or above.</li><li>Please upload your resume as a PDF and do not include any salary or compensation information in it.<br><br></li></ul><em>ExpressVPN is one of the world&#x2019;s leading providers of online privacy and security services for consumers. Started in 2009, we&#x2019;ve grown to have millions of active paying customers, a team of more than 700 people worldwide, and a brand recognized by hundreds of millions of people in 18 languages and more than a hundred countries. We see huge growth in our industry, and are gaining market share through strong execution.<br><br></em> </div>

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