Senior Campaign Manager - Search & Social

Location: Tel Aviv

Type: Full-time

Reports to: Head of Media

About VYBS

VYBS is on a mission to empower mobile gamers worldwide to discover their perfect games and be rewarded for their passion.

We leverage data, cutting-edge technology, and deep understanding of gamer preferences to deliver personalized recommendations, exclusive rewards, and a vibrant community that celebrates the joy of mobile gaming.

At VYBS, our values guide how we work every day: Excellence, Community, Innovation, Passion, Proactiveness, Respect, and Positivity.

We’re growing fast - and we’re now looking for a Senior Campaign Manager to help us scale, build strong foundations, and keep our team running smoothly.

Role Description

This is a full-time, on-site Senior Campaign Manager role based in the Tel Aviv District, Israel. The Senior Campaign Manager will lead end-to-end management of search and social advertising campaigns, drive strategies to meet performance goals, and ensure user quality. Responsibilities include developing, executing, and optimizing campaigns, collaborating with cross-functional teams, tracking performance metrics, and driving insights that maximize ROI. The successful candidate will play a crucial role in advancing VYBS's mission of enhancing growth for mobile games.

Key Responsibilities

Fully hands-on management of paid campaigns across search, social & content platforms.

Develop and execute a multi-channel paid media strategy aligned with business KPIs

Build, launch, and continuously optimize campaigns across Search, Display and Paid Social

Own the journey from keyword research and audience targeting to ad copy creation and landing page optimization.

Set up and manage tracking infrastructure

Analyze performance data and translate insights into actionable optimization plans

Manage significant media budgets with full accountability for ROI

Collaborate closely with creative, content, and marketing teams

Establish best practices, workflows, and performance frameworks for the media department

Requirements

3+ years of hands-on experience managing Paid Search and Social campaigns

Proven track record managing substantial budgets and delivering performance results

Deep expertise in Google search Ads and other search engines

Strong experience with GA4 and Google Tag Manager

High analytical capability and data-driven decision making

Strategic thinker with strong execution skills

Experience working cross-functionally within an organization

Fluent English

Nice to Have

Background in B2B, B2C, SaaS, or eCommerce environments

Experience with BI tools, automation systems, or advanced attribution models

Experience in high-growth or startup environments

Experience with AI tools

Who You Are

Entrepreneurial mindset with the drive to build something from scratch

Performance-driven and obsessed with optimization

Independent, accountable, and business-oriented

Motivated to create real impact and scale acquisition as a growth engine

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