Senior Digital Product & Innovation Manager

Senior Digital Product & Innovation Manager

Join our team and lead the next generation of digital products and innovation initiatives across one of Israel’s leading transportation groups.

We are looking for an experienced Product & Innovation Manager to drive the strategy, development, and continuous improvement of our digital platforms, with a strong focus on customer experience, technology, service excellence, and business growth.

Key Responsibilities

Own end-to-end product management of the EGG mobile application, including product strategy, roadmap planning, feature definition, UX optimization, and delivery execution.

Lead cross-functional collaboration with Development, UX, Data, Customer Service, Marketing, and Business teams to deliver high-impact digital solutions.

Manage and enhance the group's websites, including informational and service platforms, with responsibility for performance, accessibility, SEO, user experience, and ongoing optimization.

Drive AI-powered customer service initiatives across voice and WhatsApp channels, including conversational AI solutions, service automation, and operational efficiency improvements.

Analyze user behavior, product performance, and business metrics to support data-driven decision-making and continuous product enhancement.

Lead digital innovation programs and identify opportunities to improve customer experience across all digital touchpoints.

Work closely with senior management, IT teams, external vendors, and key stakeholders to align product initiatives with organizational goals.

Requirements

Minimum 5 years of experience in Product Management, Digital Product Marketing, or a related role - Must

Proven experience managing mobile applications throughout the product lifecycle - Must

Strong experience defining product strategy and building product roadmaps - Must

Solid technical understanding and experience working closely with software development teams - Must

Hands-on experience implementing and working with AI tools and solutions - Must

Experience using data and analytics to drive product and business decisions - Must

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