Product Manager

'Makor Rishon' is seeking an experienced Product Manager to lead the organization’s digital activity, with full ownership of user experience, business performance, and subscriber growth, with a strong focus on paywall management and optimization.

Responsibilities

Lead Makor Rishon’s digital vision and strategy, with end-to-end ownership of product performance and growth

Manage and optimize the company’s paywall strategy, including Freemium, Metered, and Hard Paywall models

Own and optimize the entire conversion funnel — from user acquisition through subscription purchase

Lead analytics and data-driven processes, including performance analysis, identifying growth opportunities, and implementing data-based decision making

Define and monitor key KPIs, with a focus on subscriber acquisition, retention, and revenue growth

Collaborate closely with development, design, marketing, and editorial teams, while leading cross-functional initiatives

Lead A/B testing initiatives and continuously improve user experience and conversion rates

Manage product roadmaps, write PRDs, and prioritize product initiatives

Stay up to date with digital media trends, particularly subscription models and paid content strategies

Requirements

3+ years of experience in Digital Product Management

Proven experience managing Paywall and/or subscription-based products — a must

Experience leading end-to-end digital activity with ownership of business outcomes — significant advantage

Strong analytical skills and experience with analytics platforms such as Google Analytics, Mixpanel, or similar tools

Experience working with development teams and Agile methodologies

Data-driven mindset with strong analytical decision-making abilities

Familiarity with digital media, publishing, or content platforms — significant advantage

📍 Full-time hybrid role

3 days per week in Tel Aviv and 2 days per week in Jerusalem.

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