Category Manager

Category Manager – HBPC | Unilever Israel

Ready to manage one of Israel’s most iconic home & fabric care brands?

We're looking for a strategic, data‑driven Category Manager to lead the Badin category end‑to‑end and shape its future in the Israeli market.

What will you do?

Lead the category’s business and marketing strategy, including local market planning and opportunity identification.

Analyze market trends, competition, brand performance and consumer insights to drive smart, data‑backed decisions.

Manage innovation processes: develop and launch new products, collaborate with R&D, factories and suppliers, and build strong business cases.

Build and execute 360° marketing plans, including communication strategy, product launches and activation programs.

Own and manage the annual category budget and A&P, ensuring efficient KPI‑driven investment.

Key Interfaces:

Category & Brand Managers, R&D, Quality, Supply Planning, and Sales.

Reporting to the Marketing Manager.

Requirements:

Bachelor’s degree in Economics, Business Administration, Communications, or Social Sciences (MBA – advantage).

Experience working in FMCG companies.

3–5 years of experience in Brand or Category Management.

Strong skills in strategy development, planning, and budgeting.

High level of English (spoken & written).

Experience in digital marketing and social media, alongside traditional media.

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